How They Did It...The Reinvention of Burberry

How They Did It...The Reinvention of Burberry

0 0 4 months ago
Coming up on this week’s episode, a comeback story for the ages: the reinvention of Burberry.

The early 2000s saw this iconic British brand disintegrating as a direct consequence of, what would later emerge to be, extremely damaging strategic and operating model decisions.

For a moment there, it almost seemed like the proud Burberry brand was a dead man walking.

And then, American retail superstar, Angela Arendts, strode into Burberry and, as its newly anointed CEO, boldly decided that ... See More

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